Our Story

Who we are and what we believe in

Tribal in the way that we support all women through physical appearance and opinion. We never stick our middle finger up to the world, it’s about inner pride in who we are as individuals. Never arrogant or unapproachable. Politely confident in what we stand for, but never needing to apologies for who we are.

Our Promise

As a brand, we promise to satisfy our creative hungry consumers with edgy fashion designs. 

Our Values

We are a brand with a voice, a brand with an individualistic approach to life, a brand that flourishes in the beauty of diversity.

Our Mission

Is to be the only destination for all women to find hip t-shirts that define their style and who they are. Creating a brand and environment that is so compelling that our customers feel an emotional tie to us.

Words that drive us

  • Free-spirited
  • Honest
  • Direct
  • Cheeky
  • Youthful